Americans spent over $683 Billion on leisure travel in 2016!

Source: U.S. Travel Association

Meet this market face-to-face at GoExplore World Travel Expo!

Source: U.S. Dept. of Commerce, National Travel and Tourism Office

North America

Overseas

(Total doesn't equal 100% because more than one answer per person.)

Source: US Dept. of Commerce

Vacation/Holiday/Getaway

Visit friends & family

Education

Business

Source: US Dept. of Commerce

Sightseeing

Shopping

Visit small towns and countryside

Historical locations

Dining

Nightlife

Outdoor (eg: water sports, camping/hiking, golf, tennis, fishing, eco tours)

Source: Adobe

Sand & Sea

Mountains & Nature

Historical Locations